Rocky Mountain Tackle
Effective Date: October 18, 2026
Rocky Mountain Tackle (“RMT,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, purchase our products, sign up for communications, or otherwise interact with us.
Our goal is simple: to provide quality fishing tackle and helpful resources while treating your information responsibly.
1. Information We Collect
We may collect the following categories of information when you use our website or interact with Rocky Mountain Tackle.
Personal Information You Provide
When you place an order, create an account, contact us, or sign up for communications, we may collect:
- Name
- Billing and shipping addresses
- Email address
- Telephone number
- Order history and purchased products
- Account login information
- Information provided through customer service inquiries, reviews, or website forms
- Marketing preferences and communication subscriptions
Please do not send payment card details or other sensitive information through general contact forms or email.
Payment Information
When you make a purchase, your payment is processed through the payment service provider selected at checkout. We may receive payment-related information such as transaction status, payment method, and limited card details.
Full payment card information is generally handled by the applicable payment processor rather than stored directly by our website. The actual handling of payment information depends on the payment methods and services we use.
Information Collected Automatically
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser type and device information
- Operating system
- Pages visited and links clicked
- Referring websites
- Approximate geographic location derived from your IP address
- Date, time, and duration of website visits
- Website interactions, shopping activity, and cart activity
We may collect this information through cookies, analytics tools, server logs, and similar technologies, depending on our website configuration.
2. How We Use Your Information
Rocky Mountain Tackle may use personal information to:
- Process and fulfill orders.
- Arrange shipping and provide order confirmations and tracking information.
- Process payments, refunds, returns, and exchanges.
- Provide customer support and respond to questions.
- Create and manage customer accounts.
- Communicate important information about purchases and our services.
- Send promotional emails or other marketing communications when permitted by law.
- Improve our website, product selection, checkout experience, and customer service.
- Understand website traffic and customer shopping behavior.
- Detect fraud, prevent unauthorized transactions, and protect our website.
- Maintain business records and comply with applicable legal obligations.
- Develop and improve fishing education, product recommendations, and other resources relevant to our customers.
We use personal information only for purposes that are consistent with applicable law and this Privacy Policy.
3. Cookies and Similar Technologies
Our website may use cookies, pixels, tags, and similar technologies to operate properly and improve your experience.
These technologies may be used to:
- Keep products in your shopping cart.
- Remember certain preferences.
- Maintain website sessions and customer accounts.
- Understand how visitors use our website.
- Measure advertising and marketing performance.
- Support relevant advertising and remarketing, where enabled.
Some cookies are necessary for website functionality, while others support analytics or advertising.
You can manage cookies through your browser settings. You may also be able to manage optional cookies through a consent banner or preference tool on our website, if available. Disabling certain cookies may affect shopping cart functionality, checkout, or other website features.
Where required by law, we will obtain consent before using nonessential cookies or similar technologies.
4. Analytics and Advertising
We may use third-party analytics and advertising services to understand website performance, measure marketing campaigns, and improve our ability to reach interested customers.
Depending on the services configured on our website, these providers may include:
- Google Analytics or related Google services.
- Google Ads and conversion measurement tools.
- Meta advertising and measurement tools.
- Other analytics, email marketing, or advertising platforms.
These services may use cookies, pixels, device identifiers, or similar technologies to collect information about website activity and interactions with advertisements.
Information collected may include pages viewed, products viewed, purchases, and interactions with marketing campaigns.
Third-party providers process information under their own privacy policies and applicable agreements. The specific services used by Rocky Mountain Tackle may change over time.
Where applicable, you can manage advertising preferences through the relevant provider or use the privacy choices available on our website.
5. How We Share Your Information
We do not disclose personal information indiscriminately. We may share information with third parties when necessary to operate our business, provide services, or meet legal obligations.
Payment processors: To authorize and process payments, refunds, and transactions.
Shipping and fulfillment providers: To deliver orders and provide tracking information.
Website hosting and technology providers: To operate, maintain, secure, and support our website and online store.
Analytics and advertising providers: To measure website performance and support marketing activities, where enabled.
Email and communication providers: To send transactional emails, customer service communications, and marketing messages where permitted.
Professional advisers and authorities: When reasonably necessary for legal compliance, fraud prevention, the protection of rights, or the resolution of disputes.
Business successors: In connection with a merger, acquisition, financing, reorganization, or sale of some or all of our business, subject to applicable law.
We may also disclose information when required by law or when necessary to protect the safety, property, rights, or security of Rocky Mountain Tackle, our customers, or others.
Third-party providers may process information on our behalf or independently under their own terms. Their access is governed by the applicable service arrangements and legal requirements.
6. Sale or Sharing of Personal Information
Rocky Mountain Tackle does not sell personal information for money as part of its ordinary business practices.
However, certain advertising or analytics activities may qualify as a “sale,” “sharing,” or targeted advertising under particular state privacy laws, even when no money changes hands directly for the personal information.
Where such laws apply, you may have the right to opt out of the sale or sharing of your personal information or its use for targeted advertising.
To submit a privacy request, contact us using the information in the Contact Us section below. If our website provides a privacy preference or opt-out mechanism, you may use that mechanism as well.
We will honor applicable privacy rights and recognized opt-out preference signals where legally required.
7. Email Marketing and Communications
If you subscribe to our marketing emails, we may send you information about products, promotions, new releases, fishing resources, and company updates.
You can unsubscribe from promotional emails at any time by using the unsubscribe link included in the email.
Even if you unsubscribe from marketing communications, we may still send necessary transactional or service-related messages, such as order confirmations, shipping updates, account notices, or responses to customer inquiries.
We will send marketing communications in accordance with applicable consent and marketing laws.
8. Payment Processing
Payments submitted through our online store may be processed by third-party payment providers.
Those providers may collect and process payment information according to their own privacy policies and security practices. We encourage customers to review the applicable provider’s privacy documentation when using its services.
Rocky Mountain Tackle does not control the independent privacy practices of third-party payment processors.
9. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:
- Completing and documenting customer transactions.
- Maintaining customer accounts and order histories.
- Providing customer support.
- Managing returns, refunds, and warranty-related matters where applicable.
- Maintaining accounting and tax records.
- Resolving disputes and enforcing agreements.
- Meeting legal and regulatory requirements.
- Maintaining marketing preferences and honoring opt-out requests.
Retention periods vary depending on the type of information, the reason it was collected, and applicable legal obligations.
When information is no longer reasonably necessary, we will delete it, anonymize it, or otherwise dispose of it in accordance with applicable law and our retention practices.
10. Data Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.
However, no website, online service, or electronic transmission can be guaranteed to be completely secure. We cannot guarantee absolute security of information transmitted to or stored by us.
You are responsible for maintaining the confidentiality of your account credentials and for notifying us if you believe your account has been compromised.
11. Your Privacy Rights
Depending on where you live and the laws that apply, you may have certain rights concerning your personal information.
These rights may include the right to:
- Request access to personal information we maintain about you.
- Request correction of inaccurate personal information.
- Request deletion of personal information, subject to applicable exceptions.
- Obtain a copy of certain personal information in a portable format.
- Opt out of certain targeted advertising, sales, or sharing activities.
- Withdraw consent where processing is based on consent.
- Appeal certain privacy request decisions where required by law.
- Not be discriminated against for exercising applicable privacy rights.
To exercise an applicable right, contact us using the details in the Contact Us section.
We may need to verify your identity before completing a request. Certain information may be retained where permitted or required by law, such as transaction records and information needed to prevent fraud or resolve disputes.
If we cannot fulfill a request, we will explain the reason where required by law and provide any applicable appeal process.
12. California and Other State Privacy Disclosures
Residents of California and certain other states may have additional privacy rights under applicable state privacy laws.
Depending on the law and the circumstances, these rights may include access, correction, deletion, portability, and the ability to opt out of certain sales, sharing, or targeted advertising.
The categories of information collected, purposes of processing, and categories of recipients are described in the relevant sections of this Privacy Policy.
Rocky Mountain Tackle will provide any additional notices, disclosures, or opt-out mechanisms required by applicable law.
We do not intend to collect or process sensitive personal information for purposes that require a separate limitation or disclosure unless permitted by applicable law.
13. Third-Party Websites and Services
Our website may contain links to third-party websites, social media platforms, videos, payment services, or other external resources.
Those websites and services operate independently and may have their own privacy policies, cookie practices, and terms of use.
Rocky Mountain Tackle is not responsible for the privacy, security, or content practices of third-party websites. We encourage you to review their policies before providing personal information.
14. Children’s Privacy
Our website and products are intended for a general audience and are not directed specifically to children under 13.
We do not knowingly collect personal information directly from children under 13 without legally required authorization.
If you believe a child has provided personal information to us in a manner that violates applicable law, please contact us. We will review the request and take appropriate steps as required by law.
15. International Visitors
Rocky Mountain Tackle operates in the United States. If you access our website from outside the United States, your information may be processed or stored in the United States or other locations where our service providers operate.
Privacy protections may differ between jurisdictions. Where applicable law requires additional safeguards or disclosures for international transfers, we will comply with those requirements.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, website technology, service providers, or legal obligations.
When changes are made, we will update the Effective Date at the top of this page. Where required by law, we will provide additional notice or obtain consent for material changes.
We encourage you to review this page periodically to stay informed about how we handle personal information.
17. Contact Us
If you have questions about this Privacy Policy, want to exercise your privacy rights, or need assistance with a privacy-related request, please contact Rocky Mountain Tackle.
Business: Rocky Mountain Tackle
Website: rockymountaintackle.com
Email: ja***@*****************le.com
Mailing Address: 1018 N Market Place Dr, Spanish Fork, UT 84660
We will review privacy inquiries and respond in accordance with applicable law.